{"id":5271,"date":"2022-12-23T17:14:27","date_gmt":"2022-12-23T17:14:27","guid":{"rendered":"https:\/\/goldenpi.com\/blog\/?p=5271"},"modified":"2026-04-09T09:38:49","modified_gmt":"2026-04-09T09:38:49","slug":"did-you-know-about-the-hidden-form-of-inflation","status":"publish","type":"post","link":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/","title":{"rendered":"Did you know about the hidden form of Inflation?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The question might have put you in thought, is it something that you don\u2019t know or is it just unseen? The context is, \u201cYou have it but you didn\u2019t recognize it\u201d. The increasing inflation is out of anybody\u2019s control, how it affects people is evident but in consumer goods, is a quest that was unexplored. Rationally, it&#8217;s a way to stay within the margins for the businesses while also not affecting the consumer behavior in purchasing the goods.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#British_Economist_Pippa_Malmgren_had_something_to_say\" >British Economist Pippa Malmgren had something to say<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#How_is_it_when_the_world_is_in_a_recession\" >How is it when the world is in a recession?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#Whats_the_underlying_concept_behind_Shrinkflation\" >What\u2019s the underlying concept behind Shrinkflation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#What_does_Shrinkflation_look_like\" >What does Shrinkflation look like?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#How_does_inflation_affect_bond_price\" >How does inflation affect bond price?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#How_could_a_Consumer_Perceive_this\" >How could a Consumer Perceive this?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#The_Unique_Approach\" >The Unique Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#What_is_in_the_end\" >What is in the end?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#Investment_strategies_in_the_bond_market\" >Investment strategies in the bond market<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"British_Economist_Pippa_Malmgren_had_something_to_say\"><\/span><strong>British Economist Pippa Malmgren had something to say<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pippa Malmgren, a British economist who makes sense of the world economy, strikes the term \u201cShrinkflation\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It means, \u201cThe reduction in the size, or removal of ingredient or change in the volume of the consumer product to cut down paying heavy production cost rather than hiking the prices of the products in effect to rising <a href=\"https:\/\/goldenpi.com\/blog\/essentials\/can-you-really-beat-inflation-understanding-real-returns\/\">inflation<\/a>\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This became a way to respond to the cost increment but has little or no impact on the increase in demand. It is more of an alternative form of action to mask the inflationary mechanism by the Corporates.\u00a0<\/span><\/p>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_is_it_when_the_world_is_in_a_recession\"><\/span><a href=\"https:\/\/goldenpi.com\/blog\/essentials\/how-is-it-when-the-world-is-in-recession\/?utm_source=blog&amp;utm_medium=blog&amp;utm_Shrinkflation\"><strong>How is it when the world is in a recession?<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"Whats_the_underlying_concept_behind_Shrinkflation\"><\/span><strong>What\u2019s the underlying conc<\/strong><strong>ept behind Shrinkflation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The concept is simple but it\u2019s up to the consumer to comprehend the ideology.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When <a href=\"https:\/\/en.wikipedia.org\/wiki\/Inflation\" target=\"_blank\" rel=\"noopener noreferrer\">inflation<\/a> in the economy increases, the cost of living increases, which means the prices of everything around us increase. In that case, the cost of manufacturing, raw materials, and fueling the machinery gets costlier than usual at this time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In effect to the increasing price of all the related elements to get the finished product, it is only fair to increase the price of the goods as well. That was pretty simple to take note of.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The catch is, if the prices of the goods are increasing then the purchasing behavior of the consumer is impacted too and in return leads to a decrease in the demand for the product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This puts the business in a dilemma of not making profits. The next best thing for the businesses would be to still be in favor of the consumers by not increasing the prices but rather reducing the size of the product.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The scenario leads to receiving little for the higher cost paid to purchase the product for the consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it is legal to do so, as long as the <a href=\"https:\/\/goldenpi.com\/blog\/fixed-income\/corporate-bonds\/6-risk-factors-to-evaluate-in-corporate-bond-investments\/\">Corporates<\/a> giving out the product are straight and have mentioned the unit of each ingredient used in the product and as well about the net quantity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or they are conveying the reason behind shrinking the product size to the consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the size reduction is fairly visible and is adhered to by the Corporates to a fact that the consumers react to an increase in the price more than to a decrease in the size of the product.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, the term Shrinkflation can be referred to as <\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">The invisible handshake&#8221; which arises due to intensified competition and the pricey manufacturing cost.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_does_Shrinkflation_look_like\"><\/span><strong>What does Shrinkflation look like?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ever wondered why the number of biscuits in Parle G was reduced? Because the 80-gram biscuit was not 80 grams anymore but was reduced to 76 grams and they had to remove the biscuits while giving it for the same price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your favorite Toblerone chocolate had to increase the gap between the pyramid blocks to reduce the quantity to battle the inflating prices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now you know why Lays packet looked large but over time the number of chips was lessening. They all had these intricate reasons.<\/span><\/p>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_does_inflation_affect_bond_price\"><\/span><a href=\"https:\/\/goldenpi.com\/blog\/essentials\/how-does-inflation-affect-bond-price\/?utm_source=blog&amp;utm_medium=blog&amp;utm_Shrinkflation\"><strong>How does inflation affect bond price?<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"How_could_a_Consumer_Perceive_this\"><\/span><strong>How could a Consumer Perceive this?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You might not be knowing why you were getting a lesser quantity back then, and might have perceived it to be deceiving but the manufacturers can\u2019t bear the losses when you don\u2019t buy the products because of their increased price value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While the manufacturers want consumers to love them for not increasing the price but compromising on losing a little quantity of it at the best desirable quality.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Unique_Approach\"><\/span><strong>The Unique Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While most Corporates reacted to the inflation by \u201cIncreasing the Price Value\u201d, few others adopted \u201cShrinkflation\u201d, and Gits Food Products did something better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They neither increased the price nor shrunk the product, rather are giving away the product at the same price and size as they used to. It was successful in increasing the demand for the existing product along with the new products. Though the margins were at a hit, the demand and profits were at all time higher than what was seen during the pandemic hit and that helped them have a greater market share!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_in_the_end\"><\/span><strong>What is in the end?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Shrinkflation might seem to deceive consumers at a glance and for businesses a way to mask the inflationary mechanism. Although the Consumer Market needs a better approach to strategically work on the increasing prices of goods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To an extent, Shrinkflation is still a viable option as products become affordable to the consumers and is a means for businesses to stay profitable than facing \u201cSkimpflation\u201d where the quality of the goods is comprised.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shrinkflation is termed hidden for a reason that the change in the product size or volume is fairly seen or realized. This is the immediate action to the effect of inflation in the FMCG and restaurant sectors.\u00a0<\/span><\/p>\n<h4 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Investment_strategies_in_the_bond_market\"><\/span><a href=\"https:\/\/goldenpi.com\/blog\/essentials\/investment-strategies-in-the-bond-market\/?utm_source=blog&amp;utm_medium=blog&amp;utm_Shrinkflation\"><strong>Investment strategies in the bond market<\/strong><\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>The question might have put you in thought, is it something that you don\u2019t know or is it just unseen? The context&hellip;<\/p>\n","protected":false},"author":4,"featured_media":12038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[151],"tags":[],"class_list":["post-5271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-matters"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Did you know about the hidden form of Inflation? - GoldenPi | Blogs<\/title>\n<meta name=\"description\" content=\"Did you know about the hidden form of Inflation?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Did you know about the hidden form of Inflation? - GoldenPi | Blogs\" \/>\n<meta property=\"og:description\" content=\"Did you know about the hidden form of Inflation?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/\" \/>\n<meta property=\"og:site_name\" content=\"GoldenPi | Blogs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/goldenpitech\" \/>\n<meta property=\"article:author\" content=\"goldenpitech\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-23T17:14:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-09T09:38:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/d2zny4996dl67j.cloudfront.net\/blogs\/wp-content\/uploads\/2022\/12\/24163450\/Did-You-Know-About-Hidden-Inflation_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"731\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Abhijit Roy, CEO &amp; CO-Founder - GoldenPi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GoldenPiTech\" \/>\n<meta name=\"twitter:site\" content=\"@GoldenPiTech\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Abhijit Roy, CEO &amp; CO-Founder - GoldenPi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/\",\"url\":\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/\",\"name\":\"Did you know about the hidden form of Inflation? - GoldenPi | Blogs\",\"isPartOf\":{\"@id\":\"https:\/\/goldenpi.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/d2zny4996dl67j.cloudfront.net\/blogs\/wp-content\/uploads\/2022\/12\/24163450\/Did-You-Know-About-Hidden-Inflation_.png\",\"datePublished\":\"2022-12-23T17:14:27+00:00\",\"dateModified\":\"2026-04-09T09:38:49+00:00\",\"author\":{\"@id\":\"https:\/\/goldenpi.com\/blog\/#\/schema\/person\/7b7afc706617dbf29357675946045722\"},\"description\":\"Did you know about the hidden form of Inflation?\",\"breadcrumb\":{\"@id\":\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#primaryimage\",\"url\":\"https:\/\/d2zny4996dl67j.cloudfront.net\/blogs\/wp-content\/uploads\/2022\/12\/24163450\/Did-You-Know-About-Hidden-Inflation_.png\",\"contentUrl\":\"https:\/\/d2zny4996dl67j.cloudfront.net\/blogs\/wp-content\/uploads\/2022\/12\/24163450\/Did-You-Know-About-Hidden-Inflation_.png\",\"width\":731,\"height\":347,\"caption\":\"Did You Know About Hidden Inflation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/goldenpi.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Did you know about the hidden form of Inflation?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/goldenpi.com\/blog\/#website\",\"url\":\"https:\/\/goldenpi.com\/blog\/\",\"name\":\"GoldenPi | Blogs\",\"description\":\"All about bonds online in India\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/goldenpi.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/goldenpi.com\/blog\/#\/schema\/person\/7b7afc706617dbf29357675946045722\",\"name\":\"Abhijit Roy, CEO &amp; CO-Founder - GoldenPi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/goldenpi.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/753eff78609551874c9773d3bee5eeab7bba3aa40f99a8b2405592eed9d9df89?s=96&d=https%3A%2F%2Fd2zny4996dl67j.cloudfront.net%2Fblogs%2Fwp-content%2Fuploads%2F2026%2F01%2F12111941%2FAbhijit-512x512-1-1-150x150.png&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/753eff78609551874c9773d3bee5eeab7bba3aa40f99a8b2405592eed9d9df89?s=96&d=https%3A%2F%2Fd2zny4996dl67j.cloudfront.net%2Fblogs%2Fwp-content%2Fuploads%2F2026%2F01%2F12111941%2FAbhijit-512x512-1-1-150x150.png&r=g\",\"caption\":\"Abhijit Roy, CEO &amp; CO-Founder - GoldenPi\"},\"description\":\"With over 15 years of experience across fixed income and debt markets, he brings deep domain expertise along with a strong focus on investor education and transparency. An alumnus of IIT Kharagpur and IIM Calcutta, his views are personal and should not be considered investment advice.\",\"sameAs\":[\"goldenpitech\",\"https:\/\/www.linkedin.com\/company\/goldenpi\/\",\"https:\/\/x.com\/GoldenPiTech\"],\"url\":\"https:\/\/goldenpi.com\/blog\/author\/goldenpi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Did you know about the hidden form of Inflation? - GoldenPi | Blogs","description":"Did you know about the hidden form of Inflation?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/","og_locale":"en_US","og_type":"article","og_title":"Did you know about the hidden form of Inflation? - GoldenPi | Blogs","og_description":"Did you know about the hidden form of Inflation?","og_url":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/","og_site_name":"GoldenPi | Blogs","article_publisher":"https:\/\/www.facebook.com\/goldenpitech","article_author":"goldenpitech","article_published_time":"2022-12-23T17:14:27+00:00","article_modified_time":"2026-04-09T09:38:49+00:00","og_image":[{"width":731,"height":347,"url":"https:\/\/d2zny4996dl67j.cloudfront.net\/blogs\/wp-content\/uploads\/2022\/12\/24163450\/Did-You-Know-About-Hidden-Inflation_.png","type":"image\/png"}],"author":"Abhijit Roy, CEO &amp; CO-Founder - GoldenPi","twitter_card":"summary_large_image","twitter_creator":"@GoldenPiTech","twitter_site":"@GoldenPiTech","twitter_misc":{"Written by":"Abhijit Roy, CEO &amp; CO-Founder - GoldenPi","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/","url":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/","name":"Did you know about the hidden form of Inflation? - GoldenPi | Blogs","isPartOf":{"@id":"https:\/\/goldenpi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#primaryimage"},"image":{"@id":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#primaryimage"},"thumbnailUrl":"https:\/\/d2zny4996dl67j.cloudfront.net\/blogs\/wp-content\/uploads\/2022\/12\/24163450\/Did-You-Know-About-Hidden-Inflation_.png","datePublished":"2022-12-23T17:14:27+00:00","dateModified":"2026-04-09T09:38:49+00:00","author":{"@id":"https:\/\/goldenpi.com\/blog\/#\/schema\/person\/7b7afc706617dbf29357675946045722"},"description":"Did you know about the hidden form of Inflation?","breadcrumb":{"@id":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#primaryimage","url":"https:\/\/d2zny4996dl67j.cloudfront.net\/blogs\/wp-content\/uploads\/2022\/12\/24163450\/Did-You-Know-About-Hidden-Inflation_.png","contentUrl":"https:\/\/d2zny4996dl67j.cloudfront.net\/blogs\/wp-content\/uploads\/2022\/12\/24163450\/Did-You-Know-About-Hidden-Inflation_.png","width":731,"height":347,"caption":"Did You Know About Hidden Inflation"},{"@type":"BreadcrumbList","@id":"https:\/\/goldenpi.com\/blog\/financial-matters\/did-you-know-about-the-hidden-form-of-inflation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/goldenpi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Did you know about the hidden form of Inflation?"}]},{"@type":"WebSite","@id":"https:\/\/goldenpi.com\/blog\/#website","url":"https:\/\/goldenpi.com\/blog\/","name":"GoldenPi | Blogs","description":"All about bonds online in India","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/goldenpi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/goldenpi.com\/blog\/#\/schema\/person\/7b7afc706617dbf29357675946045722","name":"Abhijit Roy, CEO &amp; CO-Founder - GoldenPi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/goldenpi.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/753eff78609551874c9773d3bee5eeab7bba3aa40f99a8b2405592eed9d9df89?s=96&d=https%3A%2F%2Fd2zny4996dl67j.cloudfront.net%2Fblogs%2Fwp-content%2Fuploads%2F2026%2F01%2F12111941%2FAbhijit-512x512-1-1-150x150.png&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/753eff78609551874c9773d3bee5eeab7bba3aa40f99a8b2405592eed9d9df89?s=96&d=https%3A%2F%2Fd2zny4996dl67j.cloudfront.net%2Fblogs%2Fwp-content%2Fuploads%2F2026%2F01%2F12111941%2FAbhijit-512x512-1-1-150x150.png&r=g","caption":"Abhijit Roy, CEO &amp; CO-Founder - GoldenPi"},"description":"With over 15 years of experience across fixed income and debt markets, he brings deep domain expertise along with a strong focus on investor education and transparency. An alumnus of IIT Kharagpur and IIM Calcutta, his views are personal and should not be considered investment advice.","sameAs":["goldenpitech","https:\/\/www.linkedin.com\/company\/goldenpi\/","https:\/\/x.com\/GoldenPiTech"],"url":"https:\/\/goldenpi.com\/blog\/author\/goldenpi\/"}]}},"post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/posts\/5271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/comments?post=5271"}],"version-history":[{"count":6,"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/posts\/5271\/revisions"}],"predecessor-version":[{"id":12688,"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/posts\/5271\/revisions\/12688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/media\/12038"}],"wp:attachment":[{"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/media?parent=5271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/categories?post=5271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/goldenpi.com\/blog\/wp-json\/wp\/v2\/tags?post=5271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}