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Earn up to 13.04% p.a.
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Investment Opportunity in Embassy Group Company
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Invest in Gold Loan Backed Bonds from Muthoottu Mini Financiers Ltd.
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Limited Quantum Available, Gold Loan Backed

Limited Quantum Available, Gold Loan Backed

Returns (YTM)
Upto 12.50%
Min. Investment
₹ 27,811.88
Tenure
5M - 13M
Payment Terms
Thrice-Yearly
Credit Rating
IND BBB+/STABLE
Seniority
SENIOR
Security
Secured
Default History
Zero
Strong Financial Performance: Total income grew from ₹91.8 Cr (FY23) to ₹363.3 Cr (9MFY25), while PAT surged from ₹16 Cr to ₹78.1 Cr.
Healthy Capitalization: CAR at 26.2% (9MFY25), ensuring regulatory compliance.
Stable Asset Quality: Gross Stage 3 assets at just 0.3% in 9MFY25.
Experienced Leadership: Led by Ms. Padmaja Reddy, ex-MD of Spandana Sphoorthy Financial Ltd.
Diversified Lending Portfolio: Micro-enterprise loans, MSME loans, gold loans, LAP, and agriculture loans.
Strong Credit Enhancement: Increased to 13-32% in securitization transactions, reducing risk.
Revenue
PAT
Debt
Net Worth
Important disclaimer

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Important disclaimer
Keretana Finserv is a Private Limited Company formerly called as Rajashree Tracoms. This NBFC got registered in 15th of November 2021. It is a new generation company focussed to be a Rural Financial Institution leveraging the technology to enable credit to customers by making it convenient, affordable and hassle free. The Promoter Padmaraj Reddy has a 2 decades of experience in building Spandana Spoorthy Finance Limited and the team with collectively 100+ years of experience in building the businesses for small lending. They aim to meet the unmet credit requirements of emerging enterprise business. This segment is currently unserved or underservd by banks & NBFCs as well as they want to serve the low and middle income households.
They choose to serve in areas such as lending the micro enterprise with both unsecured and secured lending options, as well as Gold Loans. With a vision to be the go to financial institution to all those segments that are currently underserved with wide range of financial services and products to meet the clients requirement. With over 100 and more branches in Telangana and Andhra Pradesh, their growth has been tremendous.
Total Annual Revenue
Rs 484.67 Cr (FY - 2025)
Year of Inception
2021
Industry
NBFC Retail
Head Office
HYDERABAD
Type of Issuer
Corporate
Current MD/CEO
Mrs. Padmaja Reddy
BBB+ STABLE
IND
Rating Rationale
Rating Date: 20-Aug-2025
Issuer Name
KEERTANA FINSERV PRIVATE LIMITED
Security Name
11.2% KEERTANA FINSERV PRIVATE LIMITED Secured Rated Listed NCD Maturity 3-Apr-2027
ISIN Copy
INE0NES07246
Face Value
₹ 6,800
Issued FV
₹ 10,000
Coupon Rate
11.2%
Coupon Type
FIXED
Payment Terms
Thrice-Yearly
Maturity Date
3-Apr-2027
Clean Price
₹ 99.73
Dirty Price
₹ 102.28
Current Yield
11.2299%
Yield to Maturity
12.5041%
Mode of Issue
Private Placement
Date of Issue
24-Jul-2025
Listed
Yes
Instrument Type
Taxable
Security
Secured
Seniority
SENIOR
Perpetual
No
Trustee Details
Axis Trustee Services Limited
The Ruby, 2nd Floor, SW, 29, Senapati Bapat Marg, Dadar West,Mumbai- 400028
Registrar Details
MUFG Intime India Private Limited (formerly known as Link Intime Pvt Ltd.)
C 101, 247 Park, LBS Marg, Vikhroli West,Mumbai 400083
Download Prospectus
Calculate Your Returns
Select Tenure
Investment Amount
₹ 27,819.93
Total Returns
₹ 1,048.35
Total Receivable
₹ 28,868.28
Cashflow Timeline
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FAQs about KEERTANA FINSERV PRIVATE LIMITED bonds
You can invest in bonds online in under 5 minutes. To buy KEERTANA FINSERV PRIVATE LIMITED bond online follow the steps below:
12.5041% is the current yield of this KEERTANA FINSERV PRIVATE LIMITED bond.
A bond’s current yield indicates the annual return based on its current market price and annual coupon payment.
In addition to current yield, the yield to maturity (YTM)
of this KEERTANA FINSERV PRIVATE LIMITED bond is 12.5041%, which indicates the total expected return if the bond is held
till the maturity date. It is calculated using the XIRR method considering current price,
face value, coupon payments, and time to maturity.
Investing in bonds is relatively a safer option but it depends on factors like:
If you are an existing bond investor and want to sell your bond holdings before maturity, you can do so through the secondary market. This can be done either through exchanges such as BSE or NSE, or you can also request a quote from your relationship manager at GoldenPi.
To redeem this KEERTANA FINSERV PRIVATE LIMITED bond, bond, kindly first check its redemption value and redemption schedule. This can be found by downloading the cash flow from the “Calculate Your Returns” section of this page or by contacting the support team at GoldenPi.
Once you buy this bond, the units would be reflected in your demat account.
Upon maturity, the bond units held in your demat account will be automatically debited on the
maturity date, and if the maturity date falls on a bank holiday, the redemption
amount will be paid out on the next working day.
The funds will be credited to the bank account linked to your demat account. The process of redeeming this KEERTANA FINSERV PRIVATE LIMITED bond is generally simple and straightforward. Contact our support team for more information.
No, this KEERTANA FINSERV PRIVATE LIMITED bond is not tax free. The interest income received from these bonds will be treated as “income from other sources” in the ITR and the tax will be calculated as per your income tax slab.
To know more about taxation in detail please read this article: https://goldenpi.com/blogessentials/bond-market/taxation-on-gains-from-bond-investments/
Yes, it is possible to sell this KEERTANA FINSERV PRIVATE LIMITED bond before maturity. However, as the sale process happens in the secondary market, the price can be determined by a variety of factors, including interest rates, credit ratings, company performance, and market demand.
To know more about the sale process, contact us at https://goldenpi.com/contact-us
Talk to our Support Team for free. We will help you through your investment journey.
Disclaimer: The information presented, including issuer details, ISIN data, and financials, is intended solely for informational purposes. The content is based on publicly available sources such as the Information Memorandum (IM) and credit rating rationales (as mentioned in Credit rating section of this page). Investors are strongly advised to verify the latest financial data, perform independent due diligence, and consult a certified financial advisor before making any investment decisions.
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Select your risk profile suiting your investment requirement
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Moderate Returns
High Risk
High Returns
I am an investor balancing risk and return.
I am comfortable taking some risk for moderately higher returns. I can tolerate short-term fluctuations but want to avoid major losses. My aim is a blend of safety and yield, with a medium to long-term outlook (3–5 years).
AA/A Rated Corporate Bonds, Tax-free Bonds
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Investment Amount :
₹ 27,819.93
| Timeline | Total Receivable* | Net Receivable** | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ₹ 27,208.87 | ₹ 27,047.98 | ||||||||||||||
| |||||||||||||||
| ₹ 1,659.41 | ₹ 1,653.47 | ||||||||||||||
* The interest amount is paid as per total invested face value (₹ 27200) and annual coupon rate of 11.2%. When the bond enters the staggered maturity cycle, it will be calculated based on the outstanding face value.
* The partial redemption amount is calculated based on original face value i.e. ₹ 10,000
** The net interest receivable is after 10% TDS for Indian Residents. However for NRI 30% TDS is deducted. The deducted TDS can be claimed while filing ITR.
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The information provided on this page including issuer details, ISIN data, credit ratings, and financial metrics is for informational purposes only. It is spruced from public documents like Information Memorandum (IM), credit rating rationale, and other market disclosures.
This information is last updated on 24-Dec-2025 Even though reasonable care is taken to ensure accuracy, no assurance is given its completeness or timeliness. It should not be interpreted as investment advice or recommendation to buy, sell, or hold any security. Investors are encouraged to carry out their own due diligence and risk assessment.
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